Stop
Selling By The Month
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I can always tell what part of the month it
is by my book sales. Want to know how? At the end of the month,
everyone is scrambling to make sales so my sales are down. At
the beginning of the month, most salespeople are surfing the
web instead of working so my sales are way up.
Did you know that top producers don't work
by the month, what part of the month it is, how many days are
left in the month, and so on? Top producers are so consistent
in bringing in the big sales numbers that they do because they
do what needs to be done every day. They don't take it easy the
first week of the month and work overtime the last week. Every
day when they wake up, today is today, and they do the same
things every day. That's why they're so successful.
When I wake up, today is today. I don't care
what part of the month it is. Realize that, without
consistency, you will not be successful even if you are the
greatest salesperson in the world! Concentrating on selling by
the month destroys consistency. It automatically puts
salespeople into a mindset of relaxing at the beginning of the
month and working extra hard at the end of the month. Guess
what? That mindset doesn't work. It isn't the mindset of a
champion and it isn't how the most successful sales
professionals operate.
If you're a sales manager and you always
remind your team how many selling days are left in the month,
you're guilty too. In fact, when I was a rookie and still stuck
in the selling-by-the-month mindset, I had my managers to blame
for it. Managers too need to realize that today is today, and
consistency is key. You too will realize more success if you
stop worrying about the month and start focusing on today. Your
team will pick up on this and they'll do the same.
Stop thinking about the month. Realize that
today is today, and do today - and every other day - what you
need to do to be successful. Do that and soon you'll be a top
producer yourself.
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About
The Author
Frank
Rumbauskas, the New York Times best-selling
author who revolutionized selling, has taught
tens of thousands of salespeople and small
business owners how to stop cold calling forever! For
10 free chapters of Frank's breakthrough
book, please visit www.nevercoldcall.com.
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Readers' Comments 
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"I agree with the author. Salesperson has to be
aware of his sales target on a daily basis and
not by month. Only with consistency, planning
and hard work can he achieve success in
sales."
John
Smith
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