Part 3 Of 5 On The Home Business Set-Up
Guide
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Dear Reader,
These articles will provide a step by step
guide on how to start and run a home based business based on my
experiences and other home business owners. This is part 1 in a
series of 5 articles. They are written in a basic format and
where possible main points are summarised in an attempt to be
understood by all. I have tried to minimise the technical
jargon as much as possible.
So lets jump right in and see what we need
to know about starting and running a home based business.
Regards,
Alvin
http://www.parttimeincome.org
Organising Your
Business
It is essential in managing your business
that you set-up files, systems, procedures and schedules for
completing regular routine tasks. Construct a timetable to set
times on when you will be working on specific tasks. Having set
goals for each task will motivate you to complete these tasks.
Stick to your timetable and you will achieve your goals. At the
beginning of each week, tabulate a 'to do' list which clearly
states important priorities and any sundry matters. These
habits are some which successful home business owners have
employed and have sticked to in order to achieve their
goals.
Managing Your Time
With many tasks awaiting you in your
business, decisions will have to be made on which to complete
first. Challenging tasks should be tackled when you feel you
are at the peak of your day.

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Being at home, it is easy to get distracted
by 'home matters' and other personal events that may
unexpectedly drag you out of the office. Set a regular starting
time and ensure family members are aware when you are 'in the
office' and when you are not.
The temptation is great to spend all your
time working on your business. Hold back and balance personal
and business commitments and you will find your performance
will be a lot fresher and enthusiastic.
It is definitely a good idea that at the end
of your working day, you shut the office door and switch on the
answering machine. Being vacuumed back in the office when not
necessary is a disaster in the making.
Revisiting The Business
Plan
By now, you should have a business plan.
Many make the mistake of leaving it in the bottom drawer. A
plan has to continually change and adapt to the situations
around it. You need to keep it updated to incorporate any
current activities and opportunities.
Sales Projection
Estimate your sales for the next 12 months
and record these. This will become important in assessing your
cash flow for the business. Try and include variations in
seasons that will influence your sales. Try not to be too
ambitious nor too conservative in your projection. You do not
want to be disappointed either way.
Cash Flow Projection
This is a summary of the expected monthly
earnings and costs in your business for a 12 month period. By
recording these figures, you can track and develop strategies
for managing them. Projecting cash flow concerns the liquidity
of the business rather than its profitability. It is also used
to indicate when transactions will impact on your bank account
balance. Liquidity is important as it ensures you don't run
short of cash during the day to day running of the
business.
Market Research
It is essential to make a profile of your
customer base and use this information in developing marketing
strategies. By being aware of the customers needs and wants,
you can often predict their future behaviour.
To ensure you don't get caught into the trap
of researching unnecessary information, find out why you need
to do the research:
� To increase the information you already
have?
� Defining a problem?
� Investigating an opportunity
� Evaluating a strategy your already implementing
It can be a little bit daunting conducting
market research, here are a few examples of how you can access
information required:
� Financial records
� Customer surveys/ feedback
� Staff surveys/ feedback
� Testing products or services
� Industry associations
� Libraries
� Government agencies
� Industry exhibitions and trade shows
� The Internet
The Marketing Plan
The essentials of a marketing plan
include:
� Sales performance
� Business opportunities
� Sales objectives for the next 12 months
� Summary of marketing strategy including who, what,
where, when, how much
� Pricing strategy
� Location
� Advertising and promotion
� A plan with an evaluation procedure
Marketing involves everything from logo
design, pricing, advertising, promotion, sales and down through
to customer service.
Selling
Not your business, your just starting it,
but your products! Selling is where you approach your clients,
inform them about your product or service and reach an
agreement where they purchase your product or service. As this
transaction is repeated the business grows, and so does your
profits.
Many people often underestimate the time it
takes to sell your product. It may take 50 calls/visits before
someone might be interested. The more people you approach, the
more opportunities you will create, the better your selling
technique becomes. Fear of rejection is normal when you first
start out in business, but in order to succeed you must
overcome this fear and build your confidence.
Building Awareness
Some ideas to build awareness of your
product or service include:
� Keeping a mailing list of the clients you
have worked with
� Talking to other small business operators
� Listing your business in the yellow pages
� Write short articles for newsletters, or better, start your
own
� Give short talks at business clubs
� Business cards, stationery, brochures
� Written references
Other ways of informing potential customers
about your business is by the use of media. These include:
� Stationery
� Press advertising
� TV, radio, cinema
� Business directories
� The Internet
I hope this article has set you on the path
to create your own home based business and empower you to reach
your financial destiny.
In the next article, I will cover some of the ins and outs of
growing your small business from home.
Click Here To Get Other Resources On Home
Based Business Ideas & Opportunities
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Home Business As I Was Working Full Time In My 9-5 Job. Want To
Hear My Story?
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