Part 2 Of 5 On The Home Business Set-Up
Guide
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Dear Reader,
These articles will provide a step by step
guide on how to start and run a home based business based on my
experiences and other home business owners. This is part 1 in a
series of 5 articles. They are written in a basic format and
where possible main points are summarised in an attempt to be
understood by all. I have tried to minimise the technical
jargon as much as possible.
So lets jump right in and see what we need
to know about starting and running a home based business.
Regards,
Alvin
http://www.parttimeincome.org
Legal Structures
The legal structure of your business is very
important as it is a function of liabilities and tax deduction.
The most common structures are:
Sole trader
Partnership
Company
Trust
Sole Trader
When you are a sole trader you are
personally responsible and liable for the business and its
activities. Commonly you may start out as a sole trader, and as
you expand, you will need to seek out partners or investors.
Your accountant is the best person to advise you if this is the
best structure for your business.

Click Here For 'The Secrets'
Partnership
This arrangement is where you and your
partner are liable for anything related to your business. It is
a very good idea to get a solicitor to write up a partnership
agreement to avoid disputes down the track.
Company
This is a legal entity liable for the debts
it incurs and paying tax on income. Your accountant can help
you set a company up, or you can buy one off the shelf, which
may be more cost effective.
Trust
Depending on your personal circumstances,
and the country you live in, trusts can be useful in business
and estate planning. They can be quite complex, and again, your
accountant is the best person to speak too.
Registering Your Business
Name
You can operate a business under your own
name or register a business name. Registration of a business
name allows you to operate under that name.
Select a name for your business that
describes to your customer what you do. A descriptive name
promotes and advertises your business more effectively.
Licences And Permits
Depending on your municipality, you may need
licences and permits. Do the right thing and check with your
local council. Doing the right things now will save you a lot
of unnecessary leg work later.
Insurance
Often overlooked, insurance is an important
part of your risk management plan. There are two types of
insurance: general insurance for loss/damage of assets and risk
insurance which is your personal insurance cover.
Ensure your business insurance is separate
to your personal insurance.
To establish the type and amount of
insurance you need for your home based business, check with an
insurance broker.
Managing Risk
You must have a risk management strategy for
your business. Your SWOT (Strengths, Weakness, Opportunities,
Threats) analysis from article one, will show what could expose
your business to loss and what actions to take to reduce that
loss.
Marketing
As a home business entrepreneur, you must
understand what your customers want and give it to them. You
must strive to have a service or product that meets and excels
your customers needs and expectations. This is what makes them
come back to buy from you, and this is how you grow your
profit. Try and think like your customers and you will find
they want:
Satisfaction
Value for money
Performance
Reliability
Presentation
Don’t confuse marketing with selling. In a
home based business, marketing is much more and involves all
aspects of the business- pricing, advertising, customer service
to sales.
Marketing Mix
Communication with your customers is
essential and develops the framework for your marketing
strategy. You must tell your customers these important bits of
information
Product- describe it in full detail, its
special features and of course how it will benefit the
customer
Price - explain your pricing strategy, don’t forget to consider
your costs, discounts you will offer, payment policies
Promotion - choose the most effective for your type of
business. If you don’t know, think about what you would prefer
if you were the customer. E.g: telemarketing, flyers, e-mail
campaigns
Place - what place will your product be so customers can find
it and contact you. How will you deliver the product to your
customers? You may need to consider getting a website.
Your Business Image
Even though you are running a home based
business, make sure your office is comfortable and professional
in appearance. Your website also needs to project the same kind
of professionalism
Location
Your home based business needs its own
dedicated area. Very often the living and working areas muddle
into one, not allowing you to distinguish which is for work and
for play. Keeping these separate is essential for running a
home business. You must ensure that all family members
understand this too.
A telephone is essential in your home office
as it will be the first point of contact with your clients.
Installing a second phone line separate from the personal line
is essential along with a cell phone, answering machine and a
pager. Talk to your telecommunications company, very often they
have some great packages suited to small businesses.
Furniture And Equipment
Choose furniture that is comfortable and
professional. This helps distinguish this area from the rest of
the household.
Your office needs equipment and here are a
few to get you kick started
Computer
Chair(S)
Desk
Fax machine
Filing cabinet
Mobile phone
Telephone
Heating/cooling
Lighting
I hope this article has set you on the path
to create your own home based business and empower you to reach
your financial destiny.
In the next article, I will cover some of
the ins and outs of operating a small business from home.
Click Here To Get Other Resources On Home
Based Business Ideas & Opportunities
I Am Making As Much Money Part Time From My
Home Business As I Was Working Full Time In My 9-5 Job. Want To
Hear My Story?
http://www.parttimeincome.org
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